Creativity Online: This Ad Calls Total B.S. on Preachy Millennial-Filled Montages
Creativity Online has written about Rebtel´s Speak Freely commercial: International calling app Rebtel doesn´t pull any punches in calling out those marketers cluttering the airwaves with inspirational images of free-wheeling, defiant, fun-loving and good-looking young people banding together to take on the world. The brand´s new spot, which has both censored and uncensored versions, starts out by following that well-trodden marketing-to-millennials path with vignettes cut together in that familiar formula. The voiceover kicks in to recite an equally "empowering" speech to match, but things take a refreshing turn when it drastically changes its tune..
See the commercial and read the article at creativity-online.com