Huffington Post: How Swedish Mobile App, Rebtel, Is Changing Perceptions of Indian Stereotypes in America
From The Huffington Post:
" Rebtel’s marketing manager, Varun Atrey, believes there is a big opportunity for brands to connect more intelligently with Indians in the US: “Rebtel always want to entertain and spark conversations rather than offend anyone and our Indian campaign is a perfect example of our flipped approach to marketing. As a society, India is going through a lot of change and this throws up many questions about how the rest of the world views Indians, as well as how Indians view themselves. We thought this was a great opportunity to craft humorous yet thought provoking communication.” "
Read the article here